Abstract: Korean wave

I am really interested in the Korean pop music culture and how it has become such a huge phenomenon in Japan, China, as well as in the United States and even some Latin American countries. Artists like Psy, Big Bang, G-Dragon are now household names in the states and have massive fan bases. Psy’s “Gangnam Style” has the most hits on Youtube with over 1.7 billion hits on Youtube. Many K-pop artists have collaborated with American artists in recent years and K-pop has definitely influenced many different types of music genres too.

I will be doing a research paper on the transformation of K-pop scene and the factors that have led to the explosion of the K-pop scene in the United States. I will show examples of early to current K-pop stars and compare and contrast these artists to find out why current K-pop stars have international appeal. Many K-pop artists have different music videos for the same song that appeal to different crowds. I will discuss why female Korean pop stars are more sexualized in the United States and the reasons behind their hyper-sexual image in non-Asian countries. I will examine and analyze these music videos and observe how these Korean pop stars are portrayed in these videos, as well as in magazines, newspaper, and on television and websites. It will be interesting to observe how these scene is portrayed in the media which supports themes of Asian American racism, stereotypes, and sexism we have discussed in class.

Works Cited:

Benjamin, Jeff. “The 10 ‘Baddest Females’ in K-Pop.” Billboard. N.p., 17 June 2013. Web. 9 July 2013.

Jeong, Jin-young. “Will Billboard Interest in K-pop Expand the Market?” Asia News Network. The Korea Herald, 15 Apr. 2013. Web. 9 July 2013.

Leung, Sarah, “Catching the K-Pop Wave: Globality in the Production, Distribution, and Consumption of South Korean Popular Music” (2012). Senior Capstone Projects.Paper 149.

Lee, Sue Jin. “The Korean Wave: The Seoul of Asia.” The Elon Journal of Undergraduate Research in Communications 2.1 (2011): 85-93. Web.

Shim, Doobo, “Hybridity and the rise of Korean popular culture in Asia”
(2006)  Media, Culture and Society,  28  (1)

1 thought on “Abstract: Korean wave

  1. Good start. I think you’ll want to narrow the focus of the paper a bit more as the broad genre of “K-pop” is rather large. Th abstract starts by introducing Psy’s “Gangnam Style,” but you don’t actually sound like you want to be writing about him at all. In reading your abstract, it sounds like you want to be focusing on the production of images of women in K-pop music media, particularly videos (especially the dichotomy between the hyper-sexualized women in non-Asian countries/less sexualized Asian countries).

    I was especially struck by your comment, “Many K-pop artists have different music videos for the same song that appeal to different crowds.” This might be a topic ripe for examination. Perhaps focus on one or two exemplary figures of K-pop and analyze different videos for the same song (dress, cinematography, choreography, lighting, camera angles, etc.) in relation with the intended audience. If you could incorporate information on relative success in each market that would be interesting too.

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