Examples for a Cultural Theory of Asian Am YouTube

In case we don’t get to these during our final class, here are a couple examples of participatory culture and Youtube as the meeting point of commercial mass media, grass roots and activist groups, and community-based media makers. Hopefully we’ll have time to discuss these tomorrow!

Original Apple Macintosh 1984 Superbowl commercial:

The reappropriated and remixed Obama ad prior to the 2008 Democratic Primaries:

And an example of Asian American grassroots community action on Youtube, the 18Million Rising “(Don’t) Vote” PSA that features many familiar Asian Am Youtube and Internet celebrities.

Let me know if you guys can think of additional examples!