Hey everyone! I’m Aaron Dias. Starting fall quarter, I’ll be a 4th year Asian American studies major here at UCSB. My favorite examples of Asian American pop culture include Japanese anime and games such as Pokemon, and how this in particular has managed to grow in such a short time into a successful multi million dollar industry in the video game market. Another example of pop culture that I find interesting is how drifting, as a form of street racing has been around since the mid 1980’s in Japan, but only a few years ago has it come to the attention of the populous of America. About a decade ago, most people would have no idea what it is, nowadays, almost everyone is familiar with this term for getting sideways, whether you see people do it on the track, and now even more common on the streets. The ‘hellaflush’ movement can be seen the same way, but I can go on forever about those so I’ll stop here- definitely a form of popular culture that has exploded recently though.


When I think of or hear the words “Pop Culture,” the first thing that comes to my mind is something that is widely known by the young adults and teenager-age groups of people. Pop Culture is a trend that can be a product- like the new Call of Duty coming out for Xbox, how Nissan 240’s are even more popular for tuning because of drifting, or how sneaker heads camp out to buy the latest pair of Jordan’s for hundreds of dollars. It can also be something like a TV show, like how everyone and their mother would say “OMG did you see last weeks episode?” if you were to mention “The Walking Dead,” or how America craves zombie related shows and movies (zombies being the trend). Pop Culture can even be an action, something that people do, across the nation. One specific example I could think of is the Harlem Shake- it didn’t last long but media sites blew up with those videos all of a sudden, being made from people everywhere. Some people will even max their coilovers on their Civic’s and 240’s, lowering the car to the point where they need 2×4’s to help them get over speed bumps without dragging the chassis on the floor. Even Memes, that originated on the internet have become a part of pop culture, appearing beyond the internet on shirts and stickers entering the consumer marketplace. Why? #Becausepopculture

1 thought on “Howdy!

  1. Interesting examples here, especially your comparison of drifting vs. the Harlem Shake. I think we sometime get a skewed view of the lifespan of cultural phenomena because of its presence or visibility in mass (especially networked ICT) media. The Harlem Shake seemed to be a blip on the Internet radar, but has also been around since the 1980s and carries cultural importance for a regional population. How might that affect your perception of the videos, which are often critiqued as being a form of cultural appropriation?

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